Uber, Copa 90
OFFICIAL RIDE TO THE THEATRE OF DREAMS
Uber is the official ride partner of the Manchester United club. As part of the global Destination United campaign, Uber wants to celebrate its support of Manchester United soccer fans around the world.
To reduce the distance between the fans and the club and bring the fans closer to the team, the following idea was created:
Let's bring Old Trafford to India!
Idea & implementation
Therefore, we captured every detail of the Theatre of Dreams – as the football stadium in Manchester is called – and “teleported” it to Bangalore. This created a spectacular experience there for all United fans!
